Focused on medium to low market segments. Arwana tiles are marketed in variety of motifs and sizes to satisfy domestic consumers' demands.
Although all the products are absorbed by the domestic market, the Company is now exploring the competitive export market due.
Through the Company's flexibility in its production operation, new designs are introduced in the market to satisfy changing consumers' lifestyle and demand.
"Arwana" ceramic tiles are available in various sizes and motifs, including floor tiles and wall tiles. The sizes for floor tile available in the market are 20 cm x 20 cm; 30 cm x 30 cm; and 40 cm x 40 cm. The motifs are :
For wall tiles, there is 20 cm x 25 cm.
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Arwana tiles are distributed by PT. Primagraha Keramindo (PGK) as sole distributor. PGK has a marketing network in 25 major cities of Indonesia, through 36 sub-distributors with more than 11.000 active agents/outlets. |
